EdTech MeetUp for members and partners

Thank you to everyone who joined our May MeetUp! It was a powerful gathering of ideas, partnerships, and updates shaping the future of Ukrainian EdTech 🚀

🔹 5 new members joined the Association:
Welcome to our network — Kyiv Academic University, "Meridian" Distance Lyceum, "YASNO" National Lyceum, NGO STEM Education Ukraine, and LeaderShip Alternative School!

🔹 5 new partnership MoUs signed:
This month we formalized cooperation with Edtech Poland, the Ministry of Education and Science of Ukraine, EU STEM Coalition, Swedish Edtech Industry, and the International Centre for EdTech Impact.

🔹 First large joint grant application:
Together with Swedish Edtech Industry, we submitted our first major grant proposal. Fingers crossed!

🔹 Our partner Techosystem presented their growing ecosystem:

- 100+ members including startups, investors, and support services;
over $550,000 in perks & discounts (AWS, Google Cloud, Notion, etc.);
- access to an investor base, demo days, legal & grant consulting;
- invitations to international tech delegations and events.

🔹 Initiative from NGO "New Format of Education":
The SpilnoSchool & U:maker Academy team presented an open call for collaboration and invited all members to join their June 14 event.

📅 Next MeetUp — June 12
⏰ 16:00–18:00
📍 Cooperative (Kyiv) + online

Have news or a collaboration idea to share? Send it in — we’re always open to community updates!

 A New Momentum for Ukrainian STEM: Committee Launch

On May 1, EdTech Ukraine Association officially launched its STEM Committee, marking a new chapter in advancing science and technology education in Ukraine.

🔹 Highlights of the event:

Ukraine has officially joined the EU STEM Coalition, becoming part of a strategic European network focused on advancing STEM education.

A Memorandum of Understanding was signed between EdTech Ukraine Association and the EU STEM Coalition.

Nataliia Lymonova, Chair of the Board, delivered a keynote at the Coalition’s General Assembly in The Hague on April 24 — her address received standing ovations and immediate calls for collaboration.

The EU strategy prioritizes investment in high-quality, inclusive, future-oriented STEM education to ensure long-term competitiveness and social cohesion.

EdTech UA will participate in the CoVE STEM Europe initiative, developing mentorship programs, hackathons, public-private partnership training, and DEI-focused projects for VET institutions.

🧭 Committee goals:

Prepare joint grant proposals for Erasmus+, CoVE, and other EU programs.

Scale successful Ukrainian initiatives to the European context.

Promote inclusion and mentor programs for girls and women in STEM.

Build advocacy tools and share best practices across the network.

📌 Next steps:

Establish a working group.

Host information sessions for potential collaborators.

Create a roadmap for Ukraine’s integration into the European STEM education ecosystem.

Analytics in EdTech: From Numbers to Growth

On April 23, EdTech Ukraine Association hosted an insightful online event focused on analytics in education technology. And it delivered! ⚡️
💡 We explored: — full-funnel analytics & ROI measurement (ROAS, ROMI),— how to build a BI system from scratch,— CRM, UTM tracking, dashboards & lead scoring,— aligning sales and marketing via data,— common traps: growing traffic ≠ growing revenue.
🎙 Speakers — Danyil Kulyk and Levon Gevorgyan from Profit.Store — shared proven systems and real cases from building scalable analytical frameworks.
💬 Attendees gained: — step-by-step guides to implement in-house analytics,— tools for gamification in sales,— advice on how to plan and measure KPIs across the funnel,— exclusive access to Profit.Store tools,— opportunity for 1:1 business audit (via donation).
📈 Because in EdTech, data isn't just numbers — it's the engine for growth.
Thank you to everyone who joined us — more data-driven events ahead!

EdTech MeetUp: Key Takeaways and Outcomes from the EdTech Poland Delegation

On April 17, we held our monthly EdTech Ukraine Association Meetup — and this one was extra special.
We’ve just returned from a dynamic delegation trip to Poland, where we:

🔹 Signed a Memorandum of Understanding with EdTech Poland  🔹 Met with leading Polish companies 🔹 Explored ecosystems, innovation strategies, and partnership potential 🔹 Discovered new ideas and EdTech solutions we plan to pilot in Ukraine

💬 During the meetup, we also shared exciting updates:
✅ We are preparing to join the Google for Education Association ✅ 6 new members joined EdTech Ukraine  ✅ New members received their official membership certificates – welcome aboard!

We’re not just watching change — we’re co-creating it

Fundraising 101: What Really Matters to an EdTech Investor?

On April 16, we hosted the webinar “Fundraising 101: What Really Matters to an EdTech Investor” with expert insights from Liza Lapina — founder of Ozymi, startup mentor, and advisor at BRISE Capital.

💬 Key takeaways:

✅ Start preparing your fundraising campaign 6 months before the runway ends
✅ Financial clarity is key — maintain a strong model and accurate tracking
✅ Avoid unrealistic valuations and financial expectations
✅ Use Y-Combinator standards to shape your pitch
✅ Have your due diligence docs ready and organized
✅ Not all startups need VC — grants, bootstrapping & accelerators are valid paths

📊 In Ukraine, 99% of startup deals are at the early stage, with key players like the Ukrainian Startup Fund offering grants up to $50,000.

🤝 The session gathered founders, early-stage teams, and ecosystem enablers. Real stories included Buki’s bootstrap success and raising $1.5M in health tech.

Second series of EdTech talks: building the educational future together! Join our EdTech family!

Friends, hello! Have you heard that life is in full swing at the EdTech Ukraine Association? We're not just exchanging business cards here, we're actually moving education forward, especially in these difficult times. And the recent meeting of our Distance Education Committee is a vivid confirmation of this!
On 15 April, we gathered again to discuss pressing issues and outline plans for the future. And believe me, it was hot! Iryna Yetskalo from Edtech Ukraine Association together with the initiator of the committee Andrii Marchenko from Edtech Ukraine Association set the tone for the meeting, reminding us of our previous agreements - protecting the interests of association members and important steps in the field of distance education. New voices joined the already familiar members of the association, such as Oleksiy Radchenko from Racoon Gang (Transparent Solutions), Yuriy Balkin and Andriy Marchenko from Optima School, Natalia Limonova from GIOS, and Olga Yankova from Smarte: Ivan Kolomiyets from Liko School and Liko Education Online, Natalia Volkovska from Meridian Distance Lyceum and Natalia Garashchenko from Kyiv Academic University.
Andriy Marchenko and Yuriy Balkin presented the concept of a ‘digital learning platform’ that will become a meeting place for EdTech service providers and those looking for them. EdTech Ukraine Association sees itself as the coordinating operator of this process. This platform will feature a variety of private projects offering a wide range of educational services. We are confident that this approach, with the possible involvement of donor support through cooperation with the Ministry of Education and Science, will help many who need it.
The new committee members actively joined the discussion, supporting the idea of the platform and outlining important issues such as integration with state systems (Mriya, Prosvita, Unified School, ICOM-2), overcoming educational losses, and opportunities for cooperation in STEM education. Of course, there were some difficult issues, such as integration with ICOM-2, which proved to be challenging. However, we decided to raise this issue at a meeting with the Minister of Education, as public-private partnerships can open up new avenues.
We also discussed an important issue - how to help students from the occupied territories. The participants agreed that providing distance learning opportunities is critical.
The idea of an EdTech service aggregator was supported, and proposals have already been made to expand its functionality and raise funding.
But the main thing is the quality of services! We understand that user trust is the most valuable thing. That is why we will definitely develop a clear selection mechanism and our own quality standards for providers on the platform. And this is where we really need your help! Each member of the committee has been tasked with preparing their proposals for quality criteria for the next meeting.

What's next? Here are the plans:
A meeting with the Minister to discuss our ideas and gain support.
Active collection of your suggestions on the platform's functionality and development.
Finding out the timing of integration with existing government developments.
Development of the first prototype of the online platform.

We are not afraid of complex issues, we are ready to generate bold ideas and implement them. If you are a representative of an EdTech business, an educational institution, or just a caring person who wants to contribute to the development of distance education in Ukraine, join the EdTech Ukraine Association!
Here you will find like-minded people, share your experience, join important initiatives and build the future of education together with us. And in our Distance Education Committee, your idea can become the next big step!
Don't hesitate, write to us, knock on our virtual door - together we are strong! See you at the next EdTech talks! 😉

EdTech Ukraine Association in Poland: New Horizons, New Partnerships

Our recent international trip to Poland was far more than just a visit — it was a bridge between two thriving EdTech ecosystems.
Together with the teams from AR Book, GIOS, Proste ZNO, TGI Academy, StarkSoft, Speed ​​reading school QUIKI!, Robocode, TalkEn.Cloud, Transparent Solutions, Distance school "Optima", Universal English, we spent five intensive days of meetings, presentations, and transformative conversations.

📍 Warsaw — a day of MoUs, insights & dialogue

We signed a Memorandum of Understanding with the EdTech Poland Foundation, marking a joint commitment to education innovation.

At Google for Education, we met with Pawel Czerwony, CEE Head, and explored potential partnerships.

Participated in the EU-Ukraine Tech Summit — a dynamic space for founders, investors, and government representatives from both countries.

Our Chairwoman of the Board, Nataliia Lymonova, spoke at the “Successful Women in Tech” panel — addressing leadership, trust, visibility, and the power of presence.

📍 Gdańsk — where history meets innovation

Our meeting with Artur Dyro, CEO of Learnetic, highlighted how Polish EdTech scales globally.

We reflected on how to balance technology and human teaching — especially when reaching learners at scale.

This journey wasn’t just about meetings. It was about planting seeds for future collaborations — and building a truly global EdTech ecosystem.

Educational Forum "Shaping the Future: Digital Solutions for Quality"

On April 10, the large-scale Educational Forum took place — organized by the State Service for Education Quality of Ukraine in cooperation with the Center for Education "Optima", the charity foundation "For the Future of Children", EdTech Ukraine Association, and "Edyna Shkola".

🔹 We explored how digitalization is transforming education in Ukraine
🔹 Key topics included external evaluation, regulatory frameworks, and building a next-gen digital school
🔹 With open panels, breakout sessions, deep analytics, and dialogue between business, academia, and government — the forum truly made an impact

💡 EdTech Ukraine Association joined as a co-organizer and was proudly represented by our members: — Smarte showcased their digital solutions at the booth
— Gymnasium "KidsLife School" attended as forum participants

Thank you to all partners and attendees for a powerful day of insights and collaboration for the future of education!

Pitch Day

💡 Three exciting EdTech startups presented their solutions: 🔹 Imabulary – a vocabulary-learning platform with 100+ users and $2000 in grant funding already raised.🔹 Spilnomova – a tool for educational institutions, now live in 10 pilot schools with 3 B2B clients on board.🔹 Class Builder – a teacher-focused service that already secured paying subscribers after launching its MVP.
🚀 Each team had just 3 minutes to pitch to a panel of investors, brought in by our partners from the Business Angels and Investors Network.
🎯 The investors asked sharp questions, gave valuable feedback, and… one of the projects caught serious interest for rapid scaling. Which one? We’ll reveal it soon 😉
Thank you to all the teams for your energy, honesty, and big ambitions. This is just the beginning 🚀

Securing Your Future: Navigating Donor Funding for Ukrainian EdTech Growth

💡 How can EdTech projects secure funding? Which international funds support educational initiatives? How can you build strong partnerships with donors?

👉 On April 2, 2025, at 16:00 EEST, we hosted the third EdTech Ukraine x AWS webinar, where participants explored:
✅ Key donor organizations funding education and EdTech
✅ How war and digital transformation have influenced funding priorities
✅ Practical strategies for finding and securing donor support

🎤 Speakers:
🔹 David Fairbairn-Day – Senior Consultant at EDT&Partners, with 20+ years of experience in 50+ countries. Expert in global education consulting, EdTech funding, and international partnerships.
🔹 Joanne Martin – funding strategist with 15 years of experience in grant applications and donor relations.

🔹 Donor funding from multinational organizations can reach $20M+ – but knowing how to navigate the process is key!

💬 Participants engaged with speakers via Zoom chat and gained valuable insights.

📍 Organized by EdTech Ukraine Association in partnership with AWS.

Building a robust foundation: leveraging cloud technology for scalable EdTech

On March 26, we hosted the second EdTech Ukraine x AWS webinar, where participants explored:✅ How cloud solutions help EdTech companies scale✅ Security and cost optimization for cloud migration✅ A roadmap for successful cloud adoption
🎤 Our speakers shared real-life case studies, best practices, and key opportunities for Ukrainian EdTech companies.
💡 Stay ahead of the latest tech solutions in education—join EdTech Ukraine Association!

The Development of Distance Education in Ukraine: From Challenges to Opportunities

Distance education in Ukraine has come a long way, especially becoming more relevant in recent years. This form of learning opens up new opportunities for acquiring knowledge and skills regardless of location and time, but at the same time poses new challenges for the educational community.
The Importance of Stakeholder Mapping in Distance Education
The successful development of distance education requires a deep understanding of the needs and interests of all stakeholders. Creating detailed stakeholder maps is critically important for several reasons:
 🔹 Diversity of Needs and Beliefs: Each role involved in distance education has its own unique pains, expectations, and beliefs. For example:  
 - Students: may experience difficulties with self-organization, need more support and feedback, and have varying levels of digital literacy and access to necessary technologies. Their beliefs may relate to the effectiveness of online learning, the quality of content, and the possibility of social interaction through distance education.
 - Teachers: face the need to adapt pedagogical methods to the online environment, develop interactive content, and ensure academic integrity and technical support in distance learning. Their beliefs may relate to their readiness for online teaching, the need for additional training, and the recognition of their work in the new format.
 - Educational Institution Administration: is responsible for developing distance learning strategies, providing infrastructure for online education, supporting teachers and students, as well as ensuring the quality of the educational process in the context of digital transformation. Their beliefs may relate to financial aspects, regulatory issues, and the institution's reputation.
 - Parents (for school education): are concerned about the quality of their children's education, their motivation, and safety in the online environment. They may have varying levels of digital literacy and opportunities to support their child's learning at home. Their beliefs may relate to the effectiveness of distance learning for their child and the necessity of their own involvement.
 - Government Bodies: are responsible for developing policies in the field of distance education, ensuring equal access, quality control, and recognition of online education. Their beliefs may relate to the strategic development of education, digital transformation, and the competitiveness of the national education system.
 🔹 An Individual Approach to Communication: Understanding the pains and beliefs of each group of stakeholders allows for the development of effective communication and engagement strategies in distance learning. It is important to speak "their language" with each group, taking into account their specific needs and concerns. This facilitates the building of trust and support for initiatives in the field of distance education.
 🔹 Identifying Potential Problems and Conflicts: Analyzing stakeholder maps helps to identify potential points of tension and conflicts of interest between different groups in advance. This allows for the development of preventive measures and strategies for their resolution within the educational ecosystem.
 🔹 Shared Vision and Goals: Involving stakeholders in the process of developing and implementing distance education, based on understanding their needs, fosters the formation of a shared vision and alignment of goals, which is essential for success.
Thus, creating and regularly updating stakeholder maps is a necessary condition for the effective development of distance education, as it provides a deep understanding of the needs of all parties involved and contributes to informed decision-making in the context of distance learning.
International Experience: Learning Not Only from Successes
Studying international experience in the field of distance education is an invaluable resource for Ukraine. However, it is important to understand that this experience is not merely a catalog of "best practices" that can be thoughtlessly copied. Far more valuable is analyzing the mistakes made by other countries in similar situations and understanding what solutions ultimately yielded desirable (or undesirable) results.
For example, some countries faced the following problems at the initial stages of developing distance education:
🔹 Insufficient Infrastructure: Investments in technological infrastructure did not always keep pace with the rapid development of online learning, leading to issues with access and connection quality for students and teachers. 🔹 Inadequate Teacher Training: The transition to an online format required new pedagogical skills and the ability to use digital tools. Insufficient training led to a decline in teaching quality. 🔹 Issues with Academic Integrity: The online environment presented new challenges for ensuring academic integrity during knowledge assessment in distance education. 🔹 Social Isolation of Students: The lack of direct communication with teachers and peers could lead to feelings of isolation and reduced motivation among students. 🔹 Unequal Access: Socio-economic factors could exacerbate inequalities in access to quality distance education.
By analyzing how different countries attempted to solve these problems and the outcomes of their actions, Ukraine can avoid repeating the mistakes of others and make more informed decisions regarding the development of its own distance education system. It is important not simply to adopt individual tools or platforms but to understand systemic approaches, consider the context, and adapt international experience to Ukrainian realities in the field of distance learning.
The Evolution of Distance Education in Ukraine: From Birth to the Present
The development of distance education in Ukraine can be conditionally divided into several stages:
🔹 Birth and Early Steps (Late 20th - Early 21st Century):The first attempts to use technology for distance learning were linked to the spread of radio and television. With the advent of the internet, the first online courses and platforms began to emerge, mainly in individual educational institutions and initiatives. Legislative steps were taken to recognize the distance form of education.
🔹 Period of Experiments and Establishment (Mid-2000s - Early 2010s):Active implementation of distance technologies in higher educational institutions. The first specialized distance learning platforms (LMS) emerge. The first research on the effectiveness of distance education is conducted. Certain difficulties arise related to insufficient technical infrastructure, lack of experience in developing quality online content, and resistance from some teachers.
🔹 Period of Growth and Awareness of Potential (Mid-2010s - 2020):Further spread of the internet and increased accessibility of technology contribute to the more active development of distance education. Massive open online courses (MOOCs) from Ukrainian universities and educational platforms appear. The regulatory framework in the field of distance education improves. There is a growing understanding of the advantages of distance learning as a tool for expanding access to education and lifelong learning.
🔹 Period of Challenges and Transformation (2020 - Present):The COVID-19 pandemic acted as a catalyst for the rapid transition to distance learning at all levels of education. This revealed both benefits and numerous problems, as well as the system's unpreparedness for such a sudden transition. The full-scale invasion by Russia in 2022 further highlighted distance education as an important tool for ensuring the continuity of the educational process in the context of war and forced displacement.
Currently, distance education in Ukraine faces several key challenges:
- Unequal access to technology and quality internet, especially in rural areas and frontline regions. - The need to improve the quality of online content and pedagogical methods for distance learning. - Providing psychological support for students and teachers experiencing traumatic events. - Supporting academic integrity in the online environment. - The necessity of updating the regulatory framework to account for new realities and the needs of distance education. - Developing digital competency among all participants in the educational process. - Ensuring effective interaction and socialization in the online environment.
Despite these challenges, distance education in Ukraine continues to develop and play an important role in ensuring the right to education. The further success of this form of learning depends on the joint efforts of the government, educational institutions, educators, students, and society as a whole, aimed at overcoming existing challenges and leveraging new opportunities in the field of distance learning.

Unlocking Potential: Generative AI for Innovative EdTech

Webinar Series: EdTech and Artificial IntelligenceIn collaboration with AWS and EDT&Partners, EdTech Ukraine Association has launched a series of webinars focused on implementing Generative AI in educational technology. This initiative aims to support Ukrainian EdTech companies looking to integrate AI-driven solutions into digital education.
Key topics covered:🔹 Utilizing Generative AI to personalize learning experiences.🔹 Exploring donor funding opportunities to support Ukraine’s digital transformation in education.🔹 Identifying essential skills for young professionals to succeed in the AI era.🔹 Supporting tech startups through AWS innovation programs.
The Potential of Generative AI in EducationGenerative AI offers groundbreaking possibilities for enhancing education: - Personalized learning tailored to each student’s knowledge level. - Removing creative barriers in the learning process. - Leveraging unique educational data to improve AI-based learning models.- Amazon Bedrock, among other tools, enables the development of AI-powered applications with foundational models.
Security & Ethical Considerations in AI-Powered LearningAs AI becomes an integral part of education, ensuring data security and ethical implementation is crucial: - Protecting personal data and maintaining transparency in education. - Establishing clear AI usage guidelines for EdTech developers. - Ensuring that students remain intellectually engaged, without over-reliance on automation. - Promoting an inclusive approach to AI implementation in education.
 EdTech Ukraine Association continues to drive innovation in education. Join us to stay ahead of the latest trends and gain access to exclusive opportunities!
Stay tuned for upcoming webinars on our website.

Pre-Pitch Day and EdTech MeetUp

Pre-Pitch Day: Preparing Startups for Investment
On March 13, we hosted another Pre-Pitch Day, an exclusive event for EdTech Ukraine Association members, where startups had the opportunity to present their ideas to investors. This time, we featured three promising projects: SoftTrainer, Спільномова, and Class Builder.
The goal of Pre-Pitch Day is to help startups refine their pitches before major investment events, receive valuable feedback from experts, and increase their chances of securing funding. Each startup had 3 minutes to present and received insightful comments from experienced business angels.
During the event, we also discussed key aspects of investment communication. Key takeaways:Investors are more demanding than business owners and focus strictly on results.When pitching, it is essential to think like an investor: be clear, concise, and present tangible outcomes.
📌 How to join the next Pre-Pitch Day ?These events are exclusive to members of EdTech Ukraine Association. If you want to pitch your startup, consider joining the association!
EdTech MeetUp: Ecosystem Growth & International Partnerships
At the EdTech MeetUp, held on the same day, we shared updates from the past months and discussed our future plans.
🔹 What has already happened ?February 2025: “Distance Learning Committee” conference and a US market research masterclass.March 2025: “Innovative Education” online event with 1991, along with Pre-Pitch Day and EdTech MeetUp.
�� What’s ahead ?Pitch Day (March 2025) – A major pitching event for startups in front of international investors.Three AWS events (March 2025) – Covering cloud technologies & Generative AI for EdTech.Delegation to Poland (April 2025) – Meetings with EdTech Poland.EU STEM Coalition General Assembly in The Hague (April 2025) – A presentation on Ukraine-EU education collaboration.EU-Ukraine Tech Summit 2025 in Warsaw – Organized by Google.
🔹 Expanding PartnershipsWe are actively growing our international collaborations, negotiating with BESA (UK), EdTech Germany (Cologne), IT Association Romania, and EdTech Association Chile.In Ukraine, we have signed a memorandum with the Ukrainian Business Angel & Investor Network, which has already supported our members by organizing Pitch Day.
🔹 Growing CommunityIn February, 7 new companies joined us! Want to be part of EdTech Ukraine Association? Join today!

Rebooting Technological Education: A New Phase in Updating Ukraine’s Education System 

On March 5, 2025, in Kyiv, the "Technological Educational Circle" expert discussion took place, organized by the Ministry of Education and Science of Ukraine in partnership with EdTech Ukraine Association, MAN, and Kooperativ. This event was a key step within the "Education for Life" policy, which expands and strengthens the New Ukrainian School (NUS) reform and focuses on updating the content of technological education.
What was discussed?🔹 What skills should school graduates have to be competitive in the job market?🔹 How can we overcome outdated stereotypes and integrate the STEM approach into technological education?🔹 What changes are needed to provide students with practical knowledge relevant to today’s labor market?
Key Discussion Highlights✔️ Kateryna Molodyk, Head of the "Educational Content" direction at the NUS Implementation Office, emphasized that education should prepare children not for the future but for life today.
✔️ Svitlana Rozhok moderated a panel discussion on the profile of a modern school graduate. Participants included representatives from EdTech, academia, and business, such as:🔹 Oleksandr Krakoveckyi (DevRain, DonorUA)🔹 Nataliia Lymonova (Chair of EdTech Ukraine Association, Founder of GIOS)🔹 Olha Tadai-Romanchykova ("Agromat")🔹 Kateryna Mykhalko ("Technological Forces of Ukraine")
✔️ Oksana de Koning, a teacher at a Dutch technasium, highlighted the importance of combining technology, creativity, and entrepreneurship in education.
✔️ The second panel discussion, focused on modernizing technological education, featured:🔹 Kseniia Semenova (National Aviation University, YEP Business Incubator)🔹 Andrii Hlybovets (NaUKMA)🔹 Dasha Tsapenko (Bio-designer, researcher)🔹 Pylyp Dukhlii (Engineering School #brobots)
What’s next?🔹 The ideas developed at the event will form the foundation for updating technological education in Ukraine.🔹 The Ministry of Education and Science of Ukraine will continue a series of expert discussions across all educational fields.🔹 By spring 2025, the first results of the proposed changes will be published, and pilot programs will launch in fall 2025.
 EdTech Ukraine Association is proud to be part of this process! We fully support changes that will make technological education modern, integrated, and beneficial for every student.
 Stay tuned for updates and join us in shaping the future of education in Ukraine!

Market Discovery Workshop in the USA: Key Insights and Market Entry Strategies

On February 27, a large-scale seminar on the analysis of the EdTech market in the USA took place in Kyiv. Participants gained in-depth insights into key market players, trends, innovations, and opportunities for Ukrainian educational technologies to enter the American market. The event brought together representatives of EdTech companies, startups, investors, and industry experts.
Key Topics of the Seminar🔹 Overview of the EdTech Market in the USA:The U.S. has a decentralized education system, with 70% of funding coming from local authorities. The EdTech market is growing by more than 15% annually, creating significant opportunities for Ukrainian companies. The main business models are B2C (Business to Consumer) and B2I (Business to Institutions). Additionally, each school district independently makes decisions regarding educational programs.
🔹 Trends and Technologies:Innovative educational technologies actively developing in the U.S.:Artificial intelligence in educationVirtual and augmented realityAdaptive learningGamification of educational products
🔹 Investment Opportunities and Market Entry Strategies:Entering the market may take 1 to 1.5 years; hiring a consultant is a crucial stepIdentifying successful market entry cases through distributorsAdWeb – a company that supports the promotion of educational products in the U.S.
🔹 Development of Educational Associations and Consortiums:ISTE – the largest association of EdTech teachers (55,000+ members)COSIN – a consortium for technical directors of educational institutionsAdvertising and selling personal data in EdTech are strictly prohibited in the U.S.
Speaker
Myroslav Tsyzdyn – an expert with over 25 years of experience in EdTech development and consulting, collaborating with major publishers such as Pearson and McGraw-Hill. He also represents the bilingual English program Yellow House Education in Ukraine.
Seminar Takeaways and Next Steps
The event provided Ukrainian EdTech companies with a clear understanding of market entry strategies, promising technologies, and the importance of choosing the right business model. In the near future, a networking and training trip to Poland is planned, along with further exploration of the U.S. market through meetings with local companies.
🚀 Join the EdTech Ukraine Association to gain exclusive access to such events and expand your opportunities for international growth!

 Presentation of the Distance Education Committee: First Steps and Future Plans

On February 20, the founding meeting of the Distance Education Committee took place at the Kooperative coworking space. Organized by EdTech Ukraine Association, Kooperative, and the Optima Education Center, this event marked an important step in shaping the strategic direction of distance learning development in Ukraine.
Key Highlights of the Event Presentation of EdTech Ukraine AssociationThe Founder of GIOS and Chairwoman of the Association, Nataliia Lymonova, shared insights into the mission and goals of the organization. The Association has already brought together 29 members, including EdTech startups, schools, and universities, and is actively working on international partnerships.
 Establishment of the Distance Education CommitteeAndrii Marchenko, Development Director at Optima Education Center, introduced the committee’s vision. The primary goal is to enhance the quality of distance education, support educational initiatives, and develop innovative methodologies.
 Panel Discussion
Leading experts joined the discussion on the current challenges of distance education:
Yurii Balkin – Strategy Development Director at Optima, Board Member of EdTech Ukraine AssociationVolodymyr Bozhynskyi – Director of the Center for Educational Research at the Institute of Teacher Education, V.N. Karazin Kharkiv National UniversityAndrii Marchenko – Head of the Committee, Development Director at Optima Education CenterNataliia Lymonova – Chairwoman of EdTech Ukraine Association, Founder of GIOS, Board Member of the STEM Coalition
Key Takeaways from the Meeting
 Distance Education in WartimeTeachers, students, and parents face significant challenges that require effective solutions and governmental support. The Committee will work on advocating legislative changes and creating a unified information space for all participants in the educational process.
 Quality and Development of Online LearningA series of educational initiatives is planned, including teacher training, development of interactive methodologies, and preparation for a major educational forum on April 10.
 International CollaborationThe Association has already established connections with educational institutions and EdTech companies from Estonia, Poland, and other countries. This opens new opportunities for experience exchange and joint projects.
What’s Next?If you are already a member of EdTech Ukraine Association, join the Committee to help shape the future of distance education in Ukraine. If you haven’t joined the community yet—now is the perfect time!
 Thank you to all participants for your active engagement and contribution to the development of distance education in Ukraine!

EdTech in South America

On January 28, we hosted a seminar on the EdTech market in South America. The event brought together Ukrainian entrepreneurs considering this region for expansion and Carlos Parker Grossi an international expansion expert, who shared exclusive insights.  
 Key Takeaways from the Event:  - EdTech in Latin America is rapidly growing – the market has reached $6 billion in 2023-2025.  - High demand for mobile solutions – due to limited computer access, EdTech services are evolving through mobile applications.  - Hybrid learning with a focus on social connections – a major trend for local educational platforms.  - Argentina, Chile, Peru, and Colombia – key markets for expansion, each with its unique characteristics.  
 How to Enter the Market?  - Market validation – demand analysis can be conducted online via LinkedIn and WhatsApp groups.  - Product, pricing, and marketing adaptation – a crucial step after confirming market interest.  - Market entry strategies – through partnerships, franchises, or opening local offices.  - Collaboration with IT associations and educational institutions – an effective way to establish connections.  
 Examples of Successful EdTech Solutions in Latin America:  - Platzi, Descomplica, Credna – leading educational platforms in the region.  - Chilean EdTech startups focus on personalized learning, gamification, and blockchain technologies.  - Colombian companies are creating learning ecosystems for lifelong student development.  
 Latin America is a promising market with a high demand for quality education and significant potential for Ukrainian EdTech companies.  
Thank you to all participants for an engaging discussion!

Pitch Day

On January 14th, we brought together innovative Ukrainian startups and leading investors at a dynamic Pitch Day event.

Global Investors Panel:
We were delighted to welcome representatives from top investment and edtech firms, including:
- Brighteye Ventures
- Neddi
- EDT&Partners
- NetworkVC.org
- Optima VC
The investors were impressed by the innovation and potential of our startups!

Startups in Focus:
From educational platforms to career solutions, our startups showcased diverse and impactful projects:
- ROBOCODE – An educational platform game teaching programming and robotics in an engaging, gamified format.
- Voopty – A system for managing extracurricular education institutions, such as language schools, tutoring centers, and music schools, functioning as ERP in the education niche.
- Proste ZNO – A project that helps students prepare for university entrance exams in Ukraine.
- JobAtlas – A platform for career counseling, helping users choose educational trajectories and make informed career decisions.
- The Instapreneurs – A subscription-based platform offering hard skills training in marketing and management through expert-led lectures.
- Imabulary – A tool that helps travelers and refugees expand their vocabulary of foreign words through visualizations and associations.
- Opora.mental – An educational program supporting veterans in their transition to civilian life, offering training in in-demand professions, intensive short-term courses, and personalized career guidance.
- Nanit Robot (Nation of Engineers) – An innovative approach to STEM education, revolutionizing learning in engineering.

Each startup demonstrated the incredible potential of Ukrainian EdTech to drive global innovation.

This event showcased the power of collaboration, innovation, and determination within the EdTech community. Our startups are paving the way for transformative changes in education on the global stage.

Together, we are shaping the future of educational innovation!

EdTech Ukraine Association MEETUP

On January 9th, we gathered in the vibrant space of Kooperativ to connect, explore partnership opportunities, and share ideas.

During the meetup, our members: - Discussed opportunities for collaboration that could spark significant changes. - Presented their projects through brief introductions.

Each member received a certificate confirming their membership in our community.

We are grateful to everyone who joined us for the warm atmosphere, active participation, and inspiration. Together, we are building a strong EdTech ecosystem for Ukraine!

EdTech MeetUp

EdTech MeetUp: Estonian and Finnish Experience as an Example for Ukrainian Education – What an Inspiring Event!

A huge thank you to everyone who joined us on November 29 at Kooperativ in Kyiv. It was an evening full of insights, inspiration, and meaningful discussions that will drive us to push the boundaries of EdTech in Ukraine!

What we discussed:
How Estonia and Finland successfully integrate technology into education and why their models are worth following.
Case studies of effective collaboration between the public sector and EdTech companies.
Practical ways to attract investments into Ukrainian EdTech projects.
Opportunities to scale Ukrainian solutions to the global market.
Key takeaways:
The educational platforms and technologies we explored in Estonia and Finland inspire a reimagining of education in Ukraine.
Partnerships are the most valuable resource. Together with international colleagues, we see tremendous potential for collaboration.
EdTech must become a catalyst for change in Ukrainian education, and we are ready to lead the charge!
Thank you to every participant for your engagement and thoughtful questions! You are part of a community dedicated to transforming Ukraine’s educational system for the better.

If you couldn’t join us this time, stay tuned — this is just the beginning!
Together, we are shaping the future of education in Ukraine.

EdTech Ukraine Association Launch

The EdTech Ukraine Association Launch event was a tremendous success!

With over 180 participants registered, we shared insights on the future of educational technologies in Ukraine and beyond. We had the honor of welcoming esteemed speakers including:

Dmytro Zavgorodniy Deputy Minister of Education and Science of Ukraine

Jannie Jeppesen , CEO of Swedish Edtech Industry

Kadri Maasik, Representative of EdTech Estonia

Nadiia S. IT Ukraine Association

Liis Siiroja, Board Member of EdTech Estonia Association

A highlight of the event was the signing of a Memorandum of Cooperation between Estonia and Ukraine, marking a new chapter in collaboration for digital education.

Thank you to everyone who joined us, and stay tuned for more exciting developments!