Unlocking Potential: Generative AI for Innovative EdTech

Webinar Series: EdTech and Artificial IntelligenceIn collaboration with AWS and EDT&Partners, EdTech Ukraine Association has launched a series of webinars focused on implementing Generative AI in educational technology. This initiative aims to support Ukrainian EdTech companies looking to integrate AI-driven solutions into digital education.
Key topics covered:🔹 Utilizing Generative AI to personalize learning experiences.🔹 Exploring donor funding opportunities to support Ukraine’s digital transformation in education.🔹 Identifying essential skills for young professionals to succeed in the AI era.🔹 Supporting tech startups through AWS innovation programs.
The Potential of Generative AI in EducationGenerative AI offers groundbreaking possibilities for enhancing education: - Personalized learning tailored to each student’s knowledge level. - Removing creative barriers in the learning process. - Leveraging unique educational data to improve AI-based learning models.- Amazon Bedrock, among other tools, enables the development of AI-powered applications with foundational models.
Security & Ethical Considerations in AI-Powered LearningAs AI becomes an integral part of education, ensuring data security and ethical implementation is crucial: - Protecting personal data and maintaining transparency in education. - Establishing clear AI usage guidelines for EdTech developers. - Ensuring that students remain intellectually engaged, without over-reliance on automation. - Promoting an inclusive approach to AI implementation in education.
 EdTech Ukraine Association continues to drive innovation in education. Join us to stay ahead of the latest trends and gain access to exclusive opportunities!
Stay tuned for upcoming webinars on our website.

Pre-Pitch Day and EdTech MeetUp

Pre-Pitch Day: Preparing Startups for Investment
On March 13, we hosted another Pre-Pitch Day, an exclusive event for EdTech Ukraine Association members, where startups had the opportunity to present their ideas to investors. This time, we featured three promising projects: SoftTrainer, Спільномова, and Class Builder.
The goal of Pre-Pitch Day is to help startups refine their pitches before major investment events, receive valuable feedback from experts, and increase their chances of securing funding. Each startup had 3 minutes to present and received insightful comments from experienced business angels.
During the event, we also discussed key aspects of investment communication. Key takeaways:Investors are more demanding than business owners and focus strictly on results.When pitching, it is essential to think like an investor: be clear, concise, and present tangible outcomes.
📌 How to join the next Pre-Pitch Day ?These events are exclusive to members of EdTech Ukraine Association. If you want to pitch your startup, consider joining the association!
EdTech MeetUp: Ecosystem Growth & International Partnerships
At the EdTech MeetUp, held on the same day, we shared updates from the past months and discussed our future plans.
🔹 What has already happened ?February 2025: “Distance Learning Committee” conference and a US market research masterclass.March 2025: “Innovative Education” online event with 1991, along with Pre-Pitch Day and EdTech MeetUp.
�� What’s ahead ?Pitch Day (March 2025) – A major pitching event for startups in front of international investors.Three AWS events (March 2025) – Covering cloud technologies & Generative AI for EdTech.Delegation to Poland (April 2025) – Meetings with EdTech Poland.EU STEM Coalition General Assembly in The Hague (April 2025) – A presentation on Ukraine-EU education collaboration.EU-Ukraine Tech Summit 2025 in Warsaw – Organized by Google.
🔹 Expanding PartnershipsWe are actively growing our international collaborations, negotiating with BESA (UK), EdTech Germany (Cologne), IT Association Romania, and EdTech Association Chile.In Ukraine, we have signed a memorandum with the Ukrainian Business Angel & Investor Network, which has already supported our members by organizing Pitch Day.
🔹 Growing CommunityIn February, 7 new companies joined us! Want to be part of EdTech Ukraine Association? Join today!

Rebooting Technological Education: A New Phase in Updating Ukraine’s Education System 

On March 5, 2025, in Kyiv, the "Technological Educational Circle" expert discussion took place, organized by the Ministry of Education and Science of Ukraine in partnership with EdTech Ukraine Association, MAN, and Kooperativ. This event was a key step within the "Education for Life" policy, which expands and strengthens the New Ukrainian School (NUS) reform and focuses on updating the content of technological education.
What was discussed?🔹 What skills should school graduates have to be competitive in the job market?🔹 How can we overcome outdated stereotypes and integrate the STEM approach into technological education?🔹 What changes are needed to provide students with practical knowledge relevant to today’s labor market?
Key Discussion Highlights✔️ Kateryna Molodyk, Head of the "Educational Content" direction at the NUS Implementation Office, emphasized that education should prepare children not for the future but for life today.
✔️ Svitlana Rozhok moderated a panel discussion on the profile of a modern school graduate. Participants included representatives from EdTech, academia, and business, such as:🔹 Oleksandr Krakoveckyi (DevRain, DonorUA)🔹 Nataliia Lymonova (Chair of EdTech Ukraine Association, Founder of GIOS)🔹 Olha Tadai-Romanchykova ("Agromat")🔹 Kateryna Mykhalko ("Technological Forces of Ukraine")
✔️ Oksana de Koning, a teacher at a Dutch technasium, highlighted the importance of combining technology, creativity, and entrepreneurship in education.
✔️ The second panel discussion, focused on modernizing technological education, featured:🔹 Kseniia Semenova (National Aviation University, YEP Business Incubator)🔹 Andrii Hlybovets (NaUKMA)🔹 Dasha Tsapenko (Bio-designer, researcher)🔹 Pylyp Dukhlii (Engineering School #brobots)
What’s next?🔹 The ideas developed at the event will form the foundation for updating technological education in Ukraine.🔹 The Ministry of Education and Science of Ukraine will continue a series of expert discussions across all educational fields.🔹 By spring 2025, the first results of the proposed changes will be published, and pilot programs will launch in fall 2025.
 EdTech Ukraine Association is proud to be part of this process! We fully support changes that will make technological education modern, integrated, and beneficial for every student.
 Stay tuned for updates and join us in shaping the future of education in Ukraine!

Market Discovery Workshop in the USA: Key Insights and Market Entry Strategies

On February 27, a large-scale seminar on the analysis of the EdTech market in the USA took place in Kyiv. Participants gained in-depth insights into key market players, trends, innovations, and opportunities for Ukrainian educational technologies to enter the American market. The event brought together representatives of EdTech companies, startups, investors, and industry experts.
Key Topics of the Seminar🔹 Overview of the EdTech Market in the USA:The U.S. has a decentralized education system, with 70% of funding coming from local authorities. The EdTech market is growing by more than 15% annually, creating significant opportunities for Ukrainian companies. The main business models are B2C (Business to Consumer) and B2I (Business to Institutions). Additionally, each school district independently makes decisions regarding educational programs.
🔹 Trends and Technologies:Innovative educational technologies actively developing in the U.S.:Artificial intelligence in educationVirtual and augmented realityAdaptive learningGamification of educational products
🔹 Investment Opportunities and Market Entry Strategies:Entering the market may take 1 to 1.5 years; hiring a consultant is a crucial stepIdentifying successful market entry cases through distributorsAdWeb – a company that supports the promotion of educational products in the U.S.
🔹 Development of Educational Associations and Consortiums:ISTE – the largest association of EdTech teachers (55,000+ members)COSIN – a consortium for technical directors of educational institutionsAdvertising and selling personal data in EdTech are strictly prohibited in the U.S.
Speaker
Myroslav Tsyzdyn – an expert with over 25 years of experience in EdTech development and consulting, collaborating with major publishers such as Pearson and McGraw-Hill. He also represents the bilingual English program Yellow House Education in Ukraine.
Seminar Takeaways and Next Steps
The event provided Ukrainian EdTech companies with a clear understanding of market entry strategies, promising technologies, and the importance of choosing the right business model. In the near future, a networking and training trip to Poland is planned, along with further exploration of the U.S. market through meetings with local companies.
🚀 Join the EdTech Ukraine Association to gain exclusive access to such events and expand your opportunities for international growth!

 Presentation of the Distance Education Committee: First Steps and Future Plans

On February 20, the founding meeting of the Distance Education Committee took place at the Kooperative coworking space. Organized by EdTech Ukraine Association, Kooperative, and the Optima Education Center, this event marked an important step in shaping the strategic direction of distance learning development in Ukraine.
Key Highlights of the Event Presentation of EdTech Ukraine AssociationThe Founder of GIOS and Chairwoman of the Association, Nataliia Lymonova, shared insights into the mission and goals of the organization. The Association has already brought together 29 members, including EdTech startups, schools, and universities, and is actively working on international partnerships.
 Establishment of the Distance Education CommitteeAndrii Marchenko, Development Director at Optima Education Center, introduced the committee’s vision. The primary goal is to enhance the quality of distance education, support educational initiatives, and develop innovative methodologies.
 Panel Discussion
Leading experts joined the discussion on the current challenges of distance education:
Yurii Balkin – Strategy Development Director at Optima, Board Member of EdTech Ukraine AssociationVolodymyr Bozhynskyi – Director of the Center for Educational Research at the Institute of Teacher Education, V.N. Karazin Kharkiv National UniversityAndrii Marchenko – Head of the Committee, Development Director at Optima Education CenterNataliia Lymonova – Chairwoman of EdTech Ukraine Association, Founder of GIOS, Board Member of the STEM Coalition
Key Takeaways from the Meeting
 Distance Education in WartimeTeachers, students, and parents face significant challenges that require effective solutions and governmental support. The Committee will work on advocating legislative changes and creating a unified information space for all participants in the educational process.
 Quality and Development of Online LearningA series of educational initiatives is planned, including teacher training, development of interactive methodologies, and preparation for a major educational forum on April 10.
 International CollaborationThe Association has already established connections with educational institutions and EdTech companies from Estonia, Poland, and other countries. This opens new opportunities for experience exchange and joint projects.
What’s Next?If you are already a member of EdTech Ukraine Association, join the Committee to help shape the future of distance education in Ukraine. If you haven’t joined the community yet—now is the perfect time!
 Thank you to all participants for your active engagement and contribution to the development of distance education in Ukraine!

EdTech in South America

On January 28, we hosted a seminar on the EdTech market in South America. The event brought together Ukrainian entrepreneurs considering this region for expansion and Carlos Parker Grossi an international expansion expert, who shared exclusive insights.  
 Key Takeaways from the Event:  - EdTech in Latin America is rapidly growing – the market has reached $6 billion in 2023-2025.  - High demand for mobile solutions – due to limited computer access, EdTech services are evolving through mobile applications.  - Hybrid learning with a focus on social connections – a major trend for local educational platforms.  - Argentina, Chile, Peru, and Colombia – key markets for expansion, each with its unique characteristics.  
 How to Enter the Market?  - Market validation – demand analysis can be conducted online via LinkedIn and WhatsApp groups.  - Product, pricing, and marketing adaptation – a crucial step after confirming market interest.  - Market entry strategies – through partnerships, franchises, or opening local offices.  - Collaboration with IT associations and educational institutions – an effective way to establish connections.  
 Examples of Successful EdTech Solutions in Latin America:  - Platzi, Descomplica, Credna – leading educational platforms in the region.  - Chilean EdTech startups focus on personalized learning, gamification, and blockchain technologies.  - Colombian companies are creating learning ecosystems for lifelong student development.  
 Latin America is a promising market with a high demand for quality education and significant potential for Ukrainian EdTech companies.  
Thank you to all participants for an engaging discussion!

Pitch Day

On January 14th, we brought together innovative Ukrainian startups and leading investors at a dynamic Pitch Day event.

Global Investors Panel:
We were delighted to welcome representatives from top investment and edtech firms, including:
- Brighteye Ventures
- Neddi
- EDT&Partners
- NetworkVC.org
- Optima VC
The investors were impressed by the innovation and potential of our startups!

Startups in Focus:
From educational platforms to career solutions, our startups showcased diverse and impactful projects:
- ROBOCODE – An educational platform game teaching programming and robotics in an engaging, gamified format.
- Voopty – A system for managing extracurricular education institutions, such as language schools, tutoring centers, and music schools, functioning as ERP in the education niche.
- Proste ZNO – A project that helps students prepare for university entrance exams in Ukraine.
- JobAtlas – A platform for career counseling, helping users choose educational trajectories and make informed career decisions.
- The Instapreneurs – A subscription-based platform offering hard skills training in marketing and management through expert-led lectures.
- Imabulary – A tool that helps travelers and refugees expand their vocabulary of foreign words through visualizations and associations.
- Opora.mental – An educational program supporting veterans in their transition to civilian life, offering training in in-demand professions, intensive short-term courses, and personalized career guidance.
- Nanit Robot (Nation of Engineers) – An innovative approach to STEM education, revolutionizing learning in engineering.

Each startup demonstrated the incredible potential of Ukrainian EdTech to drive global innovation.

This event showcased the power of collaboration, innovation, and determination within the EdTech community. Our startups are paving the way for transformative changes in education on the global stage.

Together, we are shaping the future of educational innovation!

EdTech Ukraine Association MEETUP

On January 9th, we gathered in the vibrant space of Kooperativ to connect, explore partnership opportunities, and share ideas.

During the meetup, our members: - Discussed opportunities for collaboration that could spark significant changes. - Presented their projects through brief introductions.

Each member received a certificate confirming their membership in our community.

We are grateful to everyone who joined us for the warm atmosphere, active participation, and inspiration. Together, we are building a strong EdTech ecosystem for Ukraine!

EdTech MeetUp

EdTech MeetUp: Estonian and Finnish Experience as an Example for Ukrainian Education – What an Inspiring Event!

A huge thank you to everyone who joined us on November 29 at Kooperativ in Kyiv. It was an evening full of insights, inspiration, and meaningful discussions that will drive us to push the boundaries of EdTech in Ukraine!

What we discussed:
How Estonia and Finland successfully integrate technology into education and why their models are worth following.
Case studies of effective collaboration between the public sector and EdTech companies.
Practical ways to attract investments into Ukrainian EdTech projects.
Opportunities to scale Ukrainian solutions to the global market.
Key takeaways:
The educational platforms and technologies we explored in Estonia and Finland inspire a reimagining of education in Ukraine.
Partnerships are the most valuable resource. Together with international colleagues, we see tremendous potential for collaboration.
EdTech must become a catalyst for change in Ukrainian education, and we are ready to lead the charge!
Thank you to every participant for your engagement and thoughtful questions! You are part of a community dedicated to transforming Ukraine’s educational system for the better.

If you couldn’t join us this time, stay tuned — this is just the beginning!
Together, we are shaping the future of education in Ukraine.

EdTech Ukraine Association Launch

The EdTech Ukraine Association Launch event was a tremendous success!

With over 180 participants registered, we shared insights on the future of educational technologies in Ukraine and beyond. We had the honor of welcoming esteemed speakers including:

Dmytro Zavgorodniy Deputy Minister of Education and Science of Ukraine

Jannie Jeppesen , CEO of Swedish Edtech Industry

Kadri Maasik, Representative of EdTech Estonia

Nadiia S. IT Ukraine Association

Liis Siiroja, Board Member of EdTech Estonia Association

A highlight of the event was the signing of a Memorandum of Cooperation between Estonia and Ukraine, marking a new chapter in collaboration for digital education.

Thank you to everyone who joined us, and stay tuned for more exciting developments!