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An online English language school with an interactive platform and personalised learning
Problem and Solution:
Englishdom tackles the problem of ineffective learning and the lack of a personalised approach: the programme is tailored to the student’s goals, level and lifestyle, combining lessons with a teacher and modern technology to achieve results quickly and start using English at work and in everyday life.
Englishdom combines one-to-one or group lessons with a teacher, an interactive online platform and mobile apps, providing regular conversation practice, a flexible schedule and progress tracking — this delivers fast and measurable results.
Products and Services:
Englishdom offers the ED Words and ED Class mobile apps, speaking clubs, group and one-to-one lessons, self-study courses, online practice tools and corporate training with Ukrainian teachers and native speakers. All of this is brought together into a single ecosystem for learning English.
Audience:
Englishdom is aimed at adults aged 20–45 (Generation Z and Millennials): students, young professionals, career-minded individuals, freelancers and entrepreneurs;
As well as Generation X aged 45+ (around 10%) — people who are in the process of changing careers, re-evaluating their lives and pursuing personal development.
Investment proposal:
Englishdom is one of the most recognized Ukrainian EdTech brands and a pioneer of online English learning in Ukraine. The company has built a comprehensive learning ecosystem combining teachers, an interactive platform, mobile applications, and self-study tools.
Today, Englishdom is focused on refining its international expansion model after gaining valuable experience in the Polish and Romanian markets. While the company is not currently seeking investment, it is open to strategic partnerships, international collaboration, and knowledge exchange related to global growth.
History and mission of Englishdom
Englishdom was founded in 2010. Prior to this, the founder, Maxim Sundalov, had spent five years working as an English teacher at a school in Dnipro — initially teaching classes, then heading up the sales department. In 2010, he identified two key problems in the sector: offline schools are difficult to scale, and 8 out of 10 students give up learning the language due to a loss of motivation. This is how the idea for an online school was born. He started with no money at all: he built the website himself and began selling packages of 10 lessons — students completed assignments and sent their answers by email. He later switched to lessons via Skype. Within a year, the team had 20 remote teachers, and the school’s key feature became a personal mentor who helps students stay on track.
In 2021, an agreement was signed under which All Right, an international online English language school for children, acquired Englishdom, marking the start of a significant exchange of expertise.
Company's values:
Englishdom is founded on openness and honesty, accountability and proactivity, data-driven decision-making, speed and flexibility, partnership and care.
Description of the learning culture:
Our culture is characterised by freedom to learn, open communication, support, adaptability and a focus on student outcomes.
Achievements of the platform:
● One of Ukraine’s leading online English learning platforms.● Founded in 2010 and successfully scaling for over 15 years.● Proprietary ecosystem including ED Words, ED Class, speaking clubs, self-study courses, and corporate learning solutions.● 103 million impressions in Q1 2026.● 12,000 monthly active users (MAU) as of the end of Q1 2026.● Acquired by All Right in 2021, strengthening international expertise and growth opportunities.
Success Stories:
Englishdom was founded by Maksym Sundalov after identifying two major challenges in language education: the limited scalability of offline schools and low learner retention caused by declining motivation.
Starting from scratch in 2010, the first students completed assignments via email before the company evolved into a fully online learning platform. Within a year, Englishdom had already built a team of 20 teachers.
Expectations from Collaboration:
Englishdom sees membership in EdTech Ukraine Association as an opportunity to exchange expertise with industry leaders, gain access to international opportunities, and expand its professional network.
The company is particularly interested in international partnerships, expert discussions, market intelligence, and support for future international expansion efforts.
Open to partnerships:
Englishdom is open to collaboration with:
● EdTech companies and learning platforms;● international online education partners;● corporate learning and HR development organizations;● experts in international market expansion;● organizations focused on future skills and language education.
Customers reviews
Contacts Englishdom
moc.modhsilgne%40mrofni
+38 (067) 220 77 11 Viber, Telegram, WhatsApp
Dnipro
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